Qualcomm repositions its Snapdragons

Qualcomm repositions its Snapdragons

Changing the numbers makes all the difference

Qualcomm has had a sudden brainwave and decided that changing the numbers of its the Snapdragon 620 and 618 to the Snapdragon 652 and 650 will change everything.

In a statement the company said that since it announced the Snapdragon 620 earlier this year, it had added a number of processors to the 600 tier including the 615, 616 and 617. The Snapdragon 620 and 618 processors stood out because of its X8 LTE modem technology with Cat 7 support and carrier aggregation plus the advanced ARM-A72 CPU and next generation Qualcomm Adreno 510 GPU. The Snapdragon 620 and 618 have significant user experience and performance advantages even within the current 600 tier of processors.

Because of this, Qualcomm Technologies is making minor adjustments within the product lineup to better reflect the positioning and capabilities of these two processors by renaming the Snapdragon 620 and 618 to the Snapdragon 652 and 650, respectively.

Apparently renaming recognise the significant modem, processing, graphics, and camera advantages these two processors bring to the Snapdragon 600 tier.

“We’ve been developing the Snapdragon 652 and Snapdragon 650 processors over the last 12 months, and the superior capabilities and performance positions them well above other processors in this tier. For example, the 4K Ultra HD video capture, playback and gaming experiences are unique for this tier, while the hi-resolution camera and 4G LTE experiences push the limits for this category. Although we prioritise user experiences over other measures, benchmark scores also carry weight and they, too, confirm the value in repositioning these two processors to properly reflect a higher position within the Snapdragon 600 tier,” Qualcomm said.

It seems to think that changing the numbers will “ensure our processors are well understood by our customers and reflect both the performance and capabilities inherent in their design.”

“With this new naming and positioning, the Snapdragon 600 tier continues to provide excellent mobile experiences and offers superior performance with leading technology and features, with the Snapdragon 652 and 650 leading the pack,” the statement concludes.

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